Consistency beats frequency — but here's the calibrated answer:
1. The growth cadence: one single every 2-4 weeks. Each release triggers Spotify's Release Radar for your followers, gives you something to promote, and keeps the algorithm fed. This is the sustainable pro pace.
2. Never release filler to hit a schedule. One great song a month beats four forgettable ones. Fans forgive silence; they don't forgive a skip habit.
3. Batch and schedule. Make 4-6 songs in a creative burst, then schedule them out over two months. Creation energy and release discipline are different modes — separate them.
4. Albums/EPs are events, singles are the engine. Between bigger projects, keep the singles coming. The engine pays for the events.
5. Watch your own data. If releases 3 weeks apart outperform monthly ones, that's YOUR cadence. Start at 2-4 weeks, adjust by results, and protect the quality floor above all.
Good luck! Hank founder of SonorixPG