Short-form is the #1 discovery engine for new music right now. What works:
1. Chorus first, always. The hook in the first 2 seconds. Nobody waits 15 seconds for the good part on TikTok.
2. 'Watch me make this' content. Prompt-to-song reveals, generation reactions, 'I asked AI for X and got THIS' — process content outperforms polished content for AI artists. Your workflow IS the content.
3. Trend-jack. Use trending sounds/formats with your song underneath. One trend-riding post can outperform a month of originals.
4. Volume + series. 1-3 posts a day; recurring series ('AI song of the day,' 'genres in 30 seconds') give people a reason to follow, not just like.
5. Reply with video. Every good comment is a content idea. Video replies double your output and deepen fan connection.
6. Don't: spam streaming links in every caption, buy followers (kills your reach), or post and ghost. The bio link handles the funnel — the content handles the attention.
Good luck! Hank founder of SonorixPG